The workspace built for creator agencies
Track your competitors, catch the reels blowing up in your niche, and turn them into content for your whole roster.
Trending reels
@maya.rose
2.4× this account@itskaylaa
1.8× this account@sofiavibes
3.1× this account@lndnluxe
1.5× this account@emma.jpg
2.0× this account@cocobae
1.6× this account@valentinaa
2.7× this account@miaaa
1.9× this account@brightskye
2.2× this account@lucia.rl
1.7× this account
Why agencies pick Rowstr
Same stack for coordinators and models, without the noise of tools that were never meant for your industry.
Your data stays yours
Rowstr is software for agencies, not a competing operator. Each agency lives in its own space: briefs, media, and messages never mix with anyone else’s.
Infrastructure you can rely on
Built on modern cloud hosting with monitoring and backups, so your calendar and chat stay available when shoots and deadlines stack up.
A tool that keeps up
Snappy calendars, a fast media library, and real-time chat mean less waiting in the app and more time directing models and clearing your pipeline.
Built how agencies actually work
Rosters, content todos, approvals, and a dedicated view for models mirror real workflows instead of forcing you into generic task boards.
Who sees what, under your rules
Invites, roles, and organization boundaries keep each team member in the right scope so models and assets are only visible to the right people.
Support that speaks your language
When something blocks a delivery or a campaign, you reach people who understand agency production, not an endless bot loop.
Features
Run the whole shoot, not the stack of tools
Calendar, briefs, chat with your models, and tracked short links, one workspace built for creator and social agencies. Stop stitching Notion, Drive, Discord, and bit.ly together.
Shoot calendar
Every model's shoots and post deadlines in one calendar. Click a slot, brief the content, done, no jumping back to a Notion doc or a group chat.
Briefs to delivery
Briefs, recreate requests, model uploads, statuses, validations, one card per piece of content. You see what's late before the model does.
Chat with your models
Threads next to the briefs and the assets they're about. Models reply where the work is, not in a separate Telegram you forgot to check.
Reels inspiration board
Save reels from Instagram, attach them to a brief as a recreate reference. Models see exactly what to copy, no "can you send the link again?".
Trackable short links
Shorten and track every link you drop in DMs, bios, or fan funnels. Clicks, geo, device, referrer, per link, per model, per campaign.
Your own link domain
Plug a custom domain in front of every tracked link with one CNAME. Each model ships from a hostname that matches their brand, not a generic bit.ly.
Agency overview
Models, open briefs, content backlog, chat activity, at-a-glance. You catch bottlenecks before they push a drop date.
Model-only workspace
Models log into their own view: calendar, briefs, chat, drive. They never see your other models, your fees, or the agency-side mess.
Roles built for agencies
Owner, manager, VA, model, each role sees what they need. Onboard a new VA with one invite, revoke access in one click when they leave.
Want this in one place for your team? Create your agency and invite coordinators in a few minutes.
All-in-one
Replace your entire agency stack
Notion for briefs, WhatsApp and Telegram for threads, Linktree or Tappit for the link-in-bio, native dashboards for IG and TikTok stats, six tools your team juggles every day. Rowstr bundles them into one workspace built for agencies.
Before · Six tools
Notion
Briefs & todos
WhatsApp
Team chat
Telegram
Model threads
Linktree
Link in bio
Tappit
Tracking links + link in bio
IG / TikTok analytics
Account stats
6 subscriptions · 6 logins · context lost
After · One tool
Rowstr
Briefs, chat, model portal, tracked links and account analytics, all under one roof.
1 subscription · 1 login · all in one
FAQ
Questions you're probably asking
If you've made it this far, you're either very interested or have questions. Here are a few answers.
Ready to run your agency on one stack?
Spin up your workspace, invite your team, add models, and move calendars, todos, media, and chat into a single place built for how you already work.
No credit card required to create your agency. Paid plans include a 21-day trial. Details on pricing below.